Consumers would spend their Saturday afternoons at the mall getting everything they needed in one trip. Think about the days when Sears was the largest retailer in the world. And with more dual income households people have less time for shopping and would rather consolidate their trips, not only now but in the future. Having everything in one place simply makes shopping easier. You can find almost anything on Amazon from books to kitchen appliances to groceries. Part of the reason people shop at Amazon is because it’s the “everything store”. One stop shopping is an area Amazon has dominated for a very long time. Shopping with fewer retailers also means you pay less in delivery fees. Why buy your grocery and household items online from several different retailers when you can save time by getting everything you need from a single retailer like Target. From Walmart to Target to Costco customers are seeking refuge in retailers where they can get what they are looking for in one trip. Take a look at what Target has been up to and see why it is leading in eCommerce.ġ. One stop shopping. It is not a coincidence that many of the strongest retailers offer one stop shopping. Its business model which is centred around one stop shopping as well as its omni-channel offerings are just a few of the areas Target has excelled in. Investing in same day delivery is just one of the moves Target has made to set it up for success. “With Shipt’s network of local shoppers and their current market penetration, we will move from days to hours, dramatically accelerating our ability to bring affordable same-day delivery to guests across the country,” said John Mulligan, Target’s chief operating officer, in 2017 following the purchase of Shipt. Back in 2017 Target purchased grocery delivery startup Shipt for $550 million which allowed customers to have their groceries and other household items delivered on the same day they placed an order. Those investments are now paying dividends. For several years Target has made investments in its digital business. For such a large retailer that is a remarkable growth streak but is that success all due to the pandemic spurring more eCommerce sales or was it several years in the making? eCommerce now represents about 20% of Target’s sales. Then last year growth slowed to perhaps a more realistic rate of 1.5%. Its eCommerce sales were up 20.8% in 2021 on top of 144.7% growth in 2020. Target is one of several retailers that experienced unprecedented growth during the height of the COVID-19 pandemic.
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